Work

LendingClub

  • Omni-channel, company-wide content strategy
  • Brand voice and style guide
  • Website copywriting and SEO strategy
  • A/B test development for web content
  • Process and workflow management, including CMS design
  • Help Center content strategy and copywriting
lc-home

apr

invest

help

St. Luke’s Health Network

  • Website content and SEO strategy
  • Non-hierarchical information architecture development
  • Sitewide taxonomy
  • Content models and standardization guidelines
  • Brand voice and style guide
stl-home

stl-menu

Western Alliance Bancorporation

  • Digital content strategy for a multi-brand experience
  • SEO strategy and guidelines
  • Information architecture
  • Brand voice and style guide
  • Copywriting management and editorial oversight
wal
torrey-pines

Micron

  • Website content strategy for products and solutions
  • Taxonomy and UX content for multi-faceted search experience
  • Copywriting process development and management
  • Social media strategy for recruiting and human resources
micron

micron-search

Keynote Systems

  • Website content and SEO strategy
  • User experience audit
  • Copywriting for key pages
keynote

Content Strategy Case Studies