LendingClub

• Company-wide content strategy
• Brand voice and style guide development
• Website copywriting and SEO
• A/B testing for web content
• Process and workflow management, including CMS design
• Help Center content strategy and copywriting

St. Luke’s Health Network

• Content and SEO strategy
• Non-hierarchical information architecture development
• Taxonomy
• Content modeling and standardization guidelines
• Brand voice and style guide

Western Alliance Bancorporation

• Digital content strategy for a multi-brand experience
• SEO strategy and guidelines
• Information architecture
• Brand voice and style guide
• Copywriting management and editorial oversight

Micron

• Content strategy for products and solutions
• Taxonomy andUX writing for multi-faceted search experience
• Copywriting management and oversight
• Social media and content strategy for human resources and recruiting

Keynote Systems

• Content and SEO strategy
• User experience audit
• Copywriting

Program Case Studies

• Red Tab Scholars Communication Plan – Levi Strauss & Co.
• Expert Q&A Content Program – Caring.com
• Business Services Information Architecture & Content Strategy – US Cellular